CBS’ “THE ROAD” REVEALS GRAND PRIZE WINNER TO PERFORM ON STAGECOACH 2026 “MANE STAGE”

Winner and Two Runners-Up to Receive Red Bull Prize Package

“The Road” Series Premiere Extended to 90-Minute Episode

CBS’ new music competition series THE ROAD has revealed exciting new prizes, including a coveted performance slot on the iconic Mane Stage at Stagecoach Country Music Festival 2026 in Indio, Calif., for the grand prize winner and an exclusive Red Bull prize package. These additions join the previously announced grand prize: a $250,000 cash award and a recording contract. THE ROAD’s new extended premiere airs Sunday, Oct. 19 (9:00-10:30 PM, ET/PT) on the CBS Television Network and will be available to stream live and on-demand on Paramount+*.

Further details about the record deal were also announced. The winner will receive a recording contract with Country Road Records, a division of 101 Studios, in partnership with Thirty Tigers.

Red Bull will provide the winner of the competition the opportunity to perform live at Red Bull Jukebox. Additionally, the two runners-up will receive five recording sessions at Red Bull Studio Los Angeles, a state-of-the-art recording space that includes a full range of instruments and cutting-edge equipment designed to empower artists and give wings to their ideas.