On Brand with Jimmy Fallon Exit Interview with BT Hale

NBC launched a new competition series titled On Brand with Jimmy Fallon that released on September 30. The show will air every Tuesday and Friday and be available on Peacock the following day. The series is hosted by Jimmy Fallon and Bozoma Saint John, where 10 creatives compete to disrupt the marketing profession. I had the pleasure of chatting with BT Hale, the first eliminated contestant, about his time on the show. 

What is On Brand with Jimmy Fallon?

Hosted and executive produced by Jimmy Fallon, and featuring Bozoma Saint John as mentor and judge, the series spotlights 10 bold, creative minds competing to disrupt the marketing profession. These everyday idea-makers are challenged to dream up campaigns for some of the world’s most recognizable brands — Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, SONIC, Southwest Airlines, Therabody, and more.

Spanning generations and ranging in age from 25 to 60 years old, the contestants come from diverse backgrounds in digital marketing, real estate, content creation, and more. They’re tasked with thinking out of the box to impress the brands and win the opportunity to see their ideas executed in the real world.

Who is BT Hale?

BT Hale is described as the “creative dad next door.” He was born in North Carolina, went to law school, and now has three kids. He works in marketing and serves as emcee for the Dallas, TX honky tonk dance hall Cowboys Red River. He grew up making his own toys, so now he’s providing his kids with what he never had. 

On Brand with Jimmy Fallon Exit Interview with BT Hale

I had such an incredible time chatting with BT, whose vibrant and fun personality that we saw on the show was just as enthusiastic in our chat. He was made for TV, whether it be in reality TV, hosting a show, or more. I expect and hope we see more of him in the future.