NBC launched a new competition series titled On Brand with Jimmy Fallon that released on September 30. The show will air every Tuesday and Friday and be available on Peacock the following day. The series is hosted by Jimmy Fallon and Bozoma Saint John, where 10 creatives compete to disrupt the marketing profession. I had the pleasure of chatting with the two ladies who have been competing on the show, Lauren Karwoski and Sabrina Burke.
What is On Brand with Jimmy Fallon?
Hosted and executive produced by Jimmy Fallon, and featuring Bozoma Saint John as mentor and judge, the series spotlights 10 bold, creative minds competing to disrupt the marketing profession. These everyday idea-makers are challenged to dream up campaigns for some of the world’s most recognizable brands — Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, SONIC, Southwest Airlines, Therabody, and more.
Spanning generations and ranging in age from 25 to 60 years old, the contestants come from diverse backgrounds in digital marketing, real estate, content creation, and more. They’re tasked with thinking out of the box to impress the brands and win the opportunity to see their ideas executed in the real world.
Who are Lauren Karwoski and Sabrina Burke?
Lauren Karwoski is a former news reporter and former Miss Orlando who left her job, broke up with her partner, sold all her belongings, and became a full-time solo traveler and content creator.
Small town Southern charmer Sabrina Burke of Port St. Joe, Florida worked as a real estate broker for 30 years before pivoting to “momager” for her influencer daughter. She has a degree in marketing, and she’s finally pursuing it after surviving a freak lightning strike earlier this year.
On Brand with Jimmy Fallon Interview with Lauren Karwoski and Sabrina Burke
Honestly, this was such a fun chat getting to know these two ladies. They both have entirely different backgrounds, but that different perspective is why this show works as well as it does. Even within their own worlds, it seems fitting they are both about to catapult to the moon after their work on the show.
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